Not all Realtors are the same…VIDEO SERIES

Especially with recent headlines, sometimes folks out there wonder what it is exactly they are getting for their money when they hire a Realtor. We are here to show you what it looks like when you hire an excellent Realtor, and just exactly what they are bringing to the table.

We hope you’ll take some time to enjoy our video series highlighting all the things you should look for when selecting a Realtor to represent you and your real estate interests!


You might think that a Realtor is just there to open doors for you, but it couldn’t (or should we say SHOULDN’T) be further from the truth.

There is SO much value a knowledgeable Realtor adds to your home-buying or home-selling experience, and you don’t want to settle for someone who isn’t knowledgeable in the field!

Choose Kaplan & Co. and work with a Realtor who is deeply knowledgeable.


It’s “easy” to shop for houses these days thanks to the likes of Redfin, Zillow, etc. But don’t you want a Realtor who is adding value and bringing you more information than what you have access to online?

Work with a Realtor who is going to do thorough research for you so that you have the FULL picture on a property and there are no surprises when you go into a contract.

Choose Kaplan & Co. and work with a Realtor who is extremely thorough.


Ever feel like you’re getting the bait & switch? You’ve signed on to work with a Realtor you’d heard good things about, but then they seem to pass you off to a teammate and you never hear from them again?

That’s not a great feeling, especially if the Realtor who is now helping you isn’t as knowledgeable or thorough as the person you agreed to work with!

Choose Kaplan & Co. and work with a Realtor who shows up for you.


Ever had a Realtor suggest you to put in an offer on a house that doesn’t feel like the best fit for you?

We hate to say it, but we’ll be honest, there are Realtors out there who sometimes aren’t working in the best interests of their clients. Or perhaps they think they are, but they’ve actually lost sight of what it looks like to operate with integrity.

Trust is the foundation of our work and not something we take lightly

Choose Kaplan & Co. and work with a Realtor who has integrity.


We are ALL busy these days, we get that. But setting appropriate expectations of when & how we will communicate with our clients is one of the first steps we take when getting to know them, and it sets us up for a successful working relationship.

And guiding our clients through every step with clear, easy-to-understand communications about the complicated process of Real Estate? That’s a non-negotiable for us, and something we pride ourselves on.

Choose Kaplan & Co. and work with a Realtor who can clearly and consistently communicate.


Speaking of negotiating...It is our job to know the market, evaluate the comps, and make a competitive offer that opens the door for effective negotiations.

If you have a Realtor making blanket suggestions about pricing or offer amounts, they are not doing the work for you and they are not going to be able to effectively negotiate your deal.

Choose Kaplan & Co. and work with a Realtor who can effectively negotiate your deal.


We suggest only the BEST vendors for our clients. This is an area you don’t want to settle for less, because the difference in a good photographer, inspector, insurance agent, etc. could be thousands of dollars.

There are a lot of folks out there in the Real Estate biz, and just like Realtors, they are not all the same!

Choose Kaplan & Co. and get access to our phenomenal vendor network.


Contrary to what you may have experienced before...there is so much more than goes into listing your home than just sticking a sign in the yard!

We have a very detailed process that we go through with every single K&Co. listing.

Want to know what that looks like and everything that we are bringing to the table for you? Let’s sit down for a listing appointment so we can walk you thru step-by-step what it would look like for you!

Choose Kaplan & Co. and get a full-service listing experience.


It’s no secret that we LOVE our clients and want to make sure they know it. Always.

A K&Co. client is a client for life (or as long as you’ll keep us around), so you can expect to receive goodies from us on the regular, just so you know how much we appreciate your business.

Choose Kaplan & Co. and get properly appreciated for being an amazing client.


We don’t like to be ghosted, and we bet you don’t either.

Well guess what, we aren’t going anywhere - we are committed to raising our family here in Raleigh and continuing to grow our business in the Triangle. We love giving back to this community and being a resource for so many.

Choose Kaplan & Co. your trusted Triangle Real Estate advisors.


A final video, a reward if you’ve stuck with us through the whole series…

We like to work hard - hopefully by now that’s obvious - but we also like to have a good time and not take ourselves too seriously.

Choose Kaplan & Co. and work with a Realtor (& partner) who like to not take themselves too seriously.


We hope that you’ve enjoyed our “Not all Realtors are the same” series, and that it has shown you that the Realtor you choose to work with can have a HUGE impact on your home buying or selling experience.

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